THEME 4: Embrace randomness
‘Go with the flow’ was definitely the best piece of advice I got for sxsw. It’s good to plan, but feel free to break that plan for a chance to go somewhere random with a random group of people. I’ve been very interested in the balance of structured efficiency versus embracing randomness and the effect that has on both creativity and your ability to be effective.

I was moving towards structured efficiency until I read an amazing book on creativity in the workplace called “Orbiting The Giant Hairball” which takes a very opposite approach. Like many things, I think the answer is in the middle, and I think Tim Ferriss nails it on his head in 4 Hour Workweek by showing how carefully placed structure can free you up so that you have much more time to live more randomly (if that’s what you want). Structure if used right can be complementary to randomness

THEME 3: There is more to gain by giving it all away

Not exactly a theme of this year’s sxsw in particular, but of the whole blogger rooted culture that has grown sxsw to where it is now. The whole experience was almost like living inside Web 2.0. It’s a weird analogy, but the best way I can think to explain it. The culture of the people there is one where everyone has adopted the idea of broadcasting thoughts to the world. It’s a glimpse of where the internet is moving our whole society towards, where information is no longer locked up and protected, but rather everyone comes to the realization that there’s actually more to gain by giving it all away.

That realization has provided motivation for me to get back into blogging and feeling free to broadcast my thoughts to anyone who wants to listen. What good is an idea in a walled garden if no one ever sees the garden? And for me, it’s more than spreading ideas. Honestly, not that many people will be reading my ideas here on randomdestiny.com. But I gain more by the act of fully developing an idea and communicating it to the world. There’s more to gain in that act than having the biggest lockbox of ideas in the world.

THEME 2: Help people kick ass so they can reach their dreams. That’s how you create happiness. Make that your business and your life.

Happiness
The products and services we build have a wide array of goals. We think of our business as being the category that our product falls into. My company, Revolution Health, is obviously in the business of health content, tools, and community, right? Well, most businesses are reducible to the business of happiness. Jane McGonigal predicted that quality of life will become the ultimate measure of a product. “Happiness is the new capital.”

Kicking Ass
Similarly, Kathy Sierra asked “How do you help your users kick ass?” I found that to be a really powerful question. How much time do we spend at work on work that does not help an end user kick ass? If that’s the majority of the time, either the product is on the wrong track or you’re doing the wrong work.

New Measurements
We need to reframe and re-evaluate what we and our products actually accomplish in our end users. Metrics should not be around page views and sales but around how effective we’ve allowed someone to be or how many interruptions we’ve eliminated from someone’s life.
Jane provided four common elements that provide true happiness across the board. Take these as starting points for your new ‘happiness startup’.

1) Satisfying work to do
2) The experience of being good at something
3) Spending time with people you like
4) Chance to be part of something bigger

Dreams
I want to leave you with Randy Pauch’s life changing talk on making people’s dreams come true. Creating happiness is something bigger than the products and services we work on. It’s how we should live our lives.

Update: Looks like Randy Pauch has written a book based on his amazing lecture.