Table of contents for SXSW Themes
THEME 4: Embrace randomness
‘Go with the flow’ was definitely the best piece of advice I got for sxsw. It’s good to plan, but feel free to break that plan for a chance to go somewhere random with a random group of people. I’ve been very interested in the balance of structured efficiency versus embracing randomness and the effect that has on both creativity and your ability to be effective.
I was moving towards structured efficiency until I read an amazing book on creativity in the workplace called “Orbiting The Giant Hairball” which takes a very opposite approach. Like many things, I think the answer is in the middle, and I think Tim Ferriss nails it on his head in 4 Hour Workweek by showing how carefully placed structure can free you up so that you have much more time to live more randomly (if that’s what you want). Structure if used right can be complementary to randomness