Table of contents for SXSW Themes

1. Interconnectedness and Cooperation Overlaid Onto Real Life – SXSW Themes
2. Do you make happiness, dreams, or just kick ass? – SXSW Themes
3. There is more to gain by giving it all away – SXSW Themes
4. Embrace randomness – SXSW Themes

THEME 4: Embrace randomness
‘Go with the flow’ was definitely the best piece of advice I got for sxsw. It’s good to plan, but feel free to break that plan for a chance to go somewhere random with a random group of people. I’ve been very interested in the balance of structured efficiency versus embracing randomness and the effect that has on both creativity and your ability to be effective.

I was moving towards structured efficiency until I read an amazing book on creativity in the workplace called “Orbiting The Giant Hairball” which takes a very opposite approach. Like many things, I think the answer is in the middle, and I think Tim Ferriss nails it on his head in 4 Hour Workweek by showing how carefully placed structure can free you up so that you have much more time to live more randomly (if that’s what you want). Structure if used right can be complementary to randomness

Table of contents for SXSW Themes

1. Interconnectedness and Cooperation Overlaid Onto Real Life – SXSW Themes
2. Do you make happiness, dreams, or just kick ass? – SXSW Themes
3. There is more to gain by giving it all away – SXSW Themes
4. Embrace randomness – SXSW Themes

THEME 2: Help people kick ass so they can reach their dreams. That’s how you create happiness. Make that your business and your life.

Happiness
The products and services we build have a wide array of goals. We think of our business as being the category that our product falls into. My company, Revolution Health, is obviously in the business of health content, tools, and community, right? Well, most businesses are reducible to the business of happiness. Jane McGonigal predicted that quality of life will become the ultimate measure of a product. “Happiness is the new capital.”

Kicking Ass
Similarly, Kathy Sierra asked “How do you help your users kick ass?” I found that to be a really powerful question. How much time do we spend at work on work that does not help an end user kick ass? If that’s the majority of the time, either the product is on the wrong track or you’re doing the wrong work.

New Measurements
We need to reframe and re-evaluate what we and our products actually accomplish in our end users. Metrics should not be around page views and sales but around how effective we’ve allowed someone to be or how many interruptions we’ve eliminated from someone’s life.
Jane provided four common elements that provide true happiness across the board. Take these as starting points for your new ‘happiness startup’.

1) Satisfying work to do
2) The experience of being good at something
3) Spending time with people you like
4) Chance to be part of something bigger

Dreams
I want to leave you with Randy Pauch’s life changing talk on making people’s dreams come true. Creating happiness is something bigger than the products and services we work on. It’s how we should live our lives.

Click here to view the embedded video.

Update: Looks like Randy Pauch has written a book based on his amazing lecture.

I’m back from SXSW Interactive today and am feeling quite delusional from the lack of sleep and 5 days of hearing great ideas and meeting amazing people. I think the best part of the conference was just being around such interesting and passionate people in similar fields. As a fairly new user experience designer, it was great to finally meet other similar people around the country and hear their stories.

I’ve got tons of notes to sift through this week but will get to that tomorrow, as well as get started on making arrangements for next year. =) For now, here’s a few of my favorite quotes from this week:

“Ebola style virality” (from battledecks)
“Fuck yea, it scales!” (also from battledecks, probably the best slide I’ve ever seen, see below)
“Steve Jobs is like the pope of design”
and
“The liver is evil, it must be punished” (indeed)

Schedule your panels AND parties
Sched.org is probably the most helpful resource you’ll find for planning your SXSW. It comes set up with every panel and party for the whole week. You mouse over to read the description and select the checkmark if you want to put it on your calendar. At the end you can access your list at a custom URL or download it all to an ical folder. This is a really awesome site.

Where to eat
A great thread listing places to eat over at Chowhound. One place that keeps popping up is Casino El Camino. I’ll definitely have to stop by for a burger.

Get a map
A great easy to read map of downtown Austin can be found at downtownaustin.org (pdf download). Great for locating things, though I hear 6th street is kind of the epicenter of everything, so you might not really need a map as long as you can get there.

Listen to music
Get into the frenzy by listening to free SXSW music through the SXSW Player. The bands you hear on there will probably be walking around while you’re there.

Other Austin stuff
Time to explore the city will probably be a little scarce with all the stuff going on downtown, but a here’s a pretty good travel guide for Austin.

And of course, don’t forget to set up a Twitter account and hook it up to your phone.